Touch of Yetty Limited is a specialist hair and beauty business based in Greater Manchester, providing professional wig installation and styling, wig making and customisation, sew-in and ponytail services, bridal and occasion hairstyling, and one-to-one training. The company also sells wigs, hair bundles, ponytails and related hair products through its online presence.
The business promotes its services and products through its website and social media platforms, particularly Instagram and TikTok. As the company continues to develop its brand and expand its digital reach, it is seeking a dedicated Brand Manager to lead the development and implementation of its brand strategy and marketing activities.
The Role
The Brand Manager will be responsible for strengthening the Touch of Yetty brand, increasing brand awareness, improving the effectiveness of its marketing activities and supporting the commercial growth of its hair services and product sales. The successful candidate will develop and implement marketing strategies, coordinate brand campaigns, oversee digital content planning, monitor audience engagement and identify opportunities to increase the company’s visibility within the hair and beauty market.
This is a specialist brand and marketing position. The role will focus on brand development, marketing strategy and promotional performance rather than human resources, staff administration or the day-to-day operation of the salon.
Key Responsibilities
- Develop and implement the company’s brand strategy to strengthen its market position and establish a consistent identity across its hair, beauty, wig and haircare product offerings.
- Define and maintain consistent brand messaging, tone of voice and visual identity across the company’s website, social media platforms and marketing materials.
- Plan, develop and manage marketing campaigns to promote the company’s wig installation, hairstyling, wig customisation, hair products and training services.
- Manage the company’s brand presence on Instagram, TikTok and other relevant digital platforms by developing content strategies, maintaining a marketing calendar and ensuring content aligns with the company’s brand objectives.
- Identify suitable content themes, promotional opportunities and digital marketing trends to increase brand awareness, attract target audiences and encourage customer engagement.
- Conduct market research to understand customer preferences, industry developments and competitors’ branding and marketing approaches, using the findings to recommend improvements to the company’s brand positioning.
- Develop promotional strategies for seasonal campaigns, new services, product launches and training offers to support customer acquisition and business growth.
- Review and improve the presentation of the company’s services and products across its website and online channels, ensuring that marketing content accurately reflects the brand and appeals to the intended audience.
- Identify opportunities for brand collaborations and partnerships with relevant beauty professionals, content creators, influencers and complementary businesses to expand the company’s reach.
- Monitor and analyse marketing performance using relevant indicators, including audience reach, engagement, website traffic and campaign results, and prepare reports with recommendations for improvement.
- Develop creative marketing materials, promotional messages and brand content that communicate the company’s services, products and distinctive offering consistently across digital channels.
- Work with the directors to present brand strategies, campaign proposals and performance reports, obtaining appropriate approval for marketing initiatives and ensuring that brand activities support the company’s wider business objectives.
- Keep up to date with developments in digital marketing, social media and the hair and beauty sector, recommending relevant approaches to maintain the company’s brand visibility and competitiveness.
Skills and Experience
The ideal candidate will have:
- Experience in brand management, marketing strategy or a closely related marketing role.
- Knowledge of brand positioning, brand identity development and integrated marketing campaigns.
- Practical experience in digital marketing and social media strategy, particularly content-led platforms such as Instagram and TikTok.
- The ability to plan marketing campaigns and develop promotional content for products and services.
- Experience in market research, competitor analysis and interpreting marketing performance data.
- Strong written communication, creative thinking, organisational and analytical skills.
- The ability to manage multiple marketing projects and work independently within an agreed strategy.
- An understanding of online retail, consumer branding or the hair and beauty sector would be advantageous.
The Brand Manager will report to the company’s Director or designated senior management representative in relation to brand strategy, marketing priorities, campaign approval and performance reporting.